HamburgetLogo helps rebuild the Arctic website using machine learning for video content, provided by… helps rebuild the Arctic website using machine learning for video content, provided by Technology Use Case: Rebuilding the Arctic website with

The new Arctic website has been developed by Zitec, a leading company in the Romanian IT & digital marketing market, by using machine learning-generated video content. To create this content, Zitec turned to, powered by, which provided the resources to generate fully automatic video content based on a synthetic human model. The decision was based on recent studies that showed an 84% increase in the purchase decision of customers who watched a video presentation of a product of interest, compared to those who did not.

This synthetic model was built with a professional actor who trained a custom machine learning algorithm. Thus, video sequences produced using this are automatically generated using a defined text and the specifications of each product. This technology allows for an unlimited number of versions to be generated, eliminating the need to record a separate video for each new product launched on the website, thus greatly reducing the cost and speed of video content production for retailers with a medium to large number of products.

Arctic is currently the largest manufacturer of household appliances in Romania and one of the largest refrigerators producers in Europe. An analysis of traffic on the previous version of Arctic’s website revealed that around 95% of visitors use a mobile device, which dictated a mobile-first approach to creating the new design. Zitec’s User Experience & User Interface (UX/UI) team created a unique digital visual language for the site, using details from the Arctic logo to build UI graphics that convey the brand’s message. The interface, while accessible using mobile web browsers, borrows from the visual qualities and intuitiveness of a standalone mobile app. This collaborative project’s main goal was for users using mobile devices to welcome a new, extremely user-friendly and easy-to-use Arctic website.

“AI & Synthetic Media will massively disrupt today’s advertisement as we know it. We at are committed to contribute to this disruption because it offers us the opportunity to shift the view from impersonal advertisement, that addresses to masses, to personal advertisement, that addresses to each customer. If commercials so far targeted large groups of people, synthetic media allows us to do just that, to switch the tone from impersonal to personal. The future of advertisement is bespoked. Imagine opening a product page and the specifications are tailored for YOU, said Vali Malinoiu, Head of Blockchain and Infrastructure at

As mentioned in our previous technology use case, allows transforming anything into video through a SaaS platform that produces high-quality video content at scale using AI & Synthetic Media. For more information about, please visit the official website.

Arctic maintains its leading position in the top of the Romanian brands, occupying the first place in Top “The strongest Romanian brands”, according to the most recent national survey conducted by BIZ Magazine and Unlock Market Research. For more information about Arctic, please visit the official website.

The team is building the next-generation blockchain platform that brings together an ecosystem of stakeholders around the use of AI to create at scale. It combines a library of AI tools into a creative studio suite where users will be able to pick and choose as they bring their ideas to life. With, users are empowered to create and own their digital likenesses, which may be used either by themselves, or by others, in the creation of any number of digital assets. The company’s synthetic media, AI apps, and other digital assets utilize blockchain technology to generate Non-Fungible Tokens (NFTs) as a way of creating transparency, provenance, accountability, and long-term governance.

About is the first framework for ethical AI and blockchain. It is creating an all-in-one platform for AI-based creation and governance at scale, beginning with an initial focus on synthetic media. Through its creative studio and token-based ownership and accountability system, is designed to ensure contributions are fairly rewarded and that every AI is kept honest over the long term.

The native token of the ecosystem, the $HEART token, empowers users to participate in the governance of the platform and facilitates key flows of value within it. All fees charged within the platform will be paid in $HEART.’s CEO presents at the EAPC 2024 Event in Berlin: “AI: Enrichment or Risk?”’s CEO presents at the EAPC 2024 Event in Berlin: “AI: Enrichment or Risk?” On May 16, 2024, in Berlin, people cultivated in politics, elections, and artificial intelligence (AI) will come together for an...
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